What is Real Estate Photography?

Real estate photography is more than just point-and-shoot photography: it is a way of selling a lifestyle. It makes the viewer feel safe, warm, sophisticated, and any other feeling your property radiates. In the competitive realm, it’s the hidden link that connects agents with viewers. Real estate photography sets the standard for what makes a house a home, and a property a place for creating special memories. There are thousands of homes, apartments, business properties, and special venues listed for sale or rental every single day. In every listing, the photographs must help the viewer imagine themselves and their family or business within the space. Thus, the pictures need to create a sense of home, a sense of adventure, a sense of family, or a sense of self. The viewer will ask themselves, "What can this place hold for me?" There's no better way to imagine this than with the help of a photo. This is why real estate photographers specialize in emotion. They specialize in capturing what someone can feel in a space without the person even needing to be there.